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Chase Opens Its First Texas Community Center Branch in Oak Cliff » Dallas Innovates - dallasinnovates.com

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In an effort to make financial services and education more accessible for the people of Oak Cliff and southern Dallas, Chase has opened its first Community Center branch in Texas.

The Oak Cliff branch was constructed as part of Chase’s $30 billion commitment to advance racial equity and create economic opportunities for diverse and underserved communities.

“We’re moving beyond community banking to community building,” Lawrence Bailey, Chase’s Dallas-based Head of Community and Business Development for Chase Consumer Bank, said in a statement. “We want to help people build a strong financial foundation so they can thrive and build wealth.”

By combining a modern design with state-of-the-art banking technology, Chase plans to build more customer relationships.

This Chase branch will welcome customers with casual and private meeting spaces filled with comfortable couches and extra space to host community gatherings, according to a statement. To foster inclusivity, the branch is staffed with a number of Spanish speakers.

Speaking on the bank’s $30 billion Path Forward commitment, JPMorgan Chase CEO Jamie Dimon said during the opening celebration, “This fabulous Community Center—that’s where it takes place. We are totally committed to doing this. And we are learning a lot as we do this. We are getting better and better.”

With a “living room” area and tech bar, the new branch wants to make locals feel at home by providing, according to Chase:

  • Workshops to build financial health—including sessions on saving, budgeting and building credit
  • Mentoring for entrepreneurs and access to a pop-up space to display and sell their merchandise
  • Free space and WiFi for community groups and neighbors to use for remote learning and work

In addition to these features, the Community Center will offer traditional banking services in order to help the unbanked and underbanked open digital accounts.

The branch includes a full-time Community Manager. Through this new role, the manager works hands-on to engage the community and increase their awareness of the branch’s available resources, as well as to help connect them with financial health tools, products, and services.

Oak Cliff Community Manager Terri Thomas.

Oak Cliff’s Community Manager Terri Thomas, Branch Manager Shelia Draper, and the rest of their team will establish free interactive programs on topics such as budget building, home buying tips, and how to fund a small business.

In fact, the team has already held financial workshops at local churches and schools, provided 500 pairs of winter gloves for people in the community, donated Valentine’s Day gift bags for local seniors, and assembled bags for patients at the local Veterans Administration hospital, according to a statement.

“Dallas has a rich history of innovation, reinvention and diversity; and we’re excited to continue that history with the Oak Cliff Community Center. I like to say that we’re moving beyond community banking to community building, and this new type of branch reflects that effort,” Bailey said during the event.

The Oak Cliff branch will provide locals with access to a community home lending expert focused on helping more people in the neighborhood achieve affordable, sustainable homeownership.

Chase Home Lending is currently offering a $5,000 homebuyer grant to help cover closing costs and down payments for struggling homebuyers looking to purchase a home in underserved communities across the nation. Those who complete a certified education course are eligible to save an additional $500 on a Chase DreaMaker mortgage.

“We hope this grant will help remove barriers to homeownership for the hardworking families that are the backbone of communities across Dallas-Fort Worth,” Cerita Battles, Head of Community and Affordable Lending at Chase Home Lending, said in a statement. “We’re focused on revitalizing and stabilizing communities, and we are committed to helping more Black and Latinx families achieve homeownership.”

While Chase’s community center initiative is new, the company has had deep roots in Dallas for more than 100 years. The initial Oak Cliff branched opened in 1985, however its long-term customers will discover a redesigned branch that doesn’t just look, but also feels different from a typical banking experience, according to Chase.

“Dallas is a city that booms north of I-30. Unfortunately, if you live south of I-30 all too often you only hear rumors of that boom,” Dr. Michael Sorrell, president of Paul Quinn College, said during the event. “JPMorgan Chase is actively being a bridge builder. It is a repairer of the breach. That is who the bank is. That is what the bank does.”

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R E A D   N E X T

  • A connected community of care uses technology to connect government, medical and community based organizations to help direct resources to help support those who need the most help. Marshalling the right resources at the right time is especially important today, in the wake of the COVID-19 pandemic.

  • As one of the largest employers in the state, JPMorgan Chase wants to prepare Texans for the future of work while breaking down barriers to opportunity for underserved communities. Of its newest philanthropic investment, $7M will locally benefit The Commit Partnership, Dallas ISD, Dallas College, and UNT Dallas.

  • The new full-fledged, mask-wearing campaign “could not be more needed in our community,” says creative partner Jackson Spalding.

  • Leadership Dallas chooses a community project supporting a local nonprofit each year, with CitySquare being chosen for 2020. Although this is a year like no other, as Gillea Allison puts it, "When Dallas sets its mind on something, it gets it done—and this project was no different."

  • steve miff parkland pcci covid 19 innovation

    PCCI President and CEO Steve Miff says his team used machine learning and geomapping to visualize the progression of COVID-19 and to develop a Vulnerability Index to better target resources. In recent weeks, PCCI published a report saying their data shows the region should reach herd immunity sometime in June.

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