By CIOReview | Monday, April 19, 2021
With the acquisition of Affluent, Impact offers comprehensive analytics and affiliate management potentials to agencies, brands, and publishers and furthering innovation for agencies.
FREMONT, CA: Impact, the leader in partnership automation, acquires Affluent, the leading analytics and automation platform developed to help agencies handle partnership programs for brands. This acquisition for Impact in 2021 furthers Impact's investment in the Partnership Economy, providing brands, publishers, and agencies technology solutions to manage and grow their partnerships.
The impact has built an all-encompassing partnership automation offering for brands and publishers. It has taken over Affluent to expand its Partnership Cloud solution for agencies who handle partnership programs on behalf of brands. Affluent allows agencies to aggregate affiliate data from several networks and platforms, automate and create custom reporting, and streamline clients' partnerships with publishers in a single platform. With Affluent, agencies can handle more clients, optimize performance across clients, enhance reporting capabilities, and ultimately, increase their revenue.
Impact has proven that they are committed to innovating the Partnership Economy by OFFERING brands, publishers, and agencies with best-in-class technology to boost growth. The company looks forward to working together to advance technology and allow agencies to manage their client portfolios, automate reports, and streamline those programs' performance across all partnership types.
Aniview is proud and excited to hand off Affluent, and its amazing team to Impact. The company continues to focus on the core business of video content and ad-monetization. It has been an exciting, successful journey for all. This acquisition follows acquisitions by Impact. Impact acquired Trackonomics, a supply-side platform that helps content publishers manage content commerce programs with data on how individual links and web pages are functioning. In 2020, Impact added nearly 600 new customers and also acquired the influencer marketing platform Activate.
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April 19, 2021 at 12:47PM
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Impact Acquires Affluent to Help Agencies Manage Partnership Programs - CIOReview
"impact" - Google News
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